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Press release

Bridgestone Commercial Unveils New Dayton™ Commercial Truck Tire Website

 

NASHVILLE, Tenn. (January 19, 2015) - Bridgestone Commercial, a division of Bridgestone Americas Tire Operations, today unveiled a new website for its Dayton™ commercial truck tire line, DaytonTruckTires.com.

"Dayton truck tires are designed for truckers – those small fleets and owner-operators focused on their work – keeping their head down and doing what it takes to keep moving,” said Matt Loos, Director of Truck & Bus Marketing, Bridgestone Commercial. “We’ve designed the site to be helpful and informative so drivers spend less time searching for product information and more time on the road. The site features our eight new Dayton tire patterns and new tagline, Tires for Truckers™, illustrating our commitment to keep truckers moving with Dayton."

The new site is accessible across all devices (desktop, tablet and mobile) for ease of use throughout a trucker’s work day. To answer technical product questions truckers may have, a dedicated toll-free phone number is featured, which is answered by Dayton customer representatives. Or, users may opt for a ‘Contact Us’ form to submit comments or questions.

Other site features include a Find a Dealer tool with the ability to detect a driver’s location, a robust product catalog with custom filtering capabilities and an expanded resources page. Through the resources page, truckers can access the latest Dayton news, maintenance and warranty information, retread education and access links to helpful industry tools and information such as Bridgestone’s Truck Tires Learning Center, trucking associations, the EPA SmartWay® program, and trucking media sites.

To learn more, visit www.DaytonTruckTires.com.

About Bridgestone Americas Tire Operations:
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. Reporting into the BATO business unit are the company's Latin American tire operations; the U.S. and Canadian consumer tire businesses; the U.S. and Canadian commercial tire businesses; and Bridgestone Retail Operations, LLC, which operates the largest network of company-owned automotive service providers in the world. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to its customers in the Americas. In addition, through its Bandag brand, Bandag retreading dealers have access to industry-leading retreading research and development, manufacturing, marketing and sales expertise… This combination of new and retread product offering provides customers with total tire solutions.

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"We’ve designed the site to be helpful and informative so drivers spend less time searching for product information and more time on the road. The site features our eight new Dayton tire patterns and new tagline, Tires for TruckersTM, illustrating our commitment to keep truckers moving with Dayton."

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